About Booking Cares.

With a mission to empower people to experience the world, at Booking.com we want to help travellers explore and enjoy thousands of unique destinations in every corner of the globe. We also seek to contribute to the ongoing health of these same destinations so that future generations can continue to enjoy them for years to come. 

To make a positive, lasting impression on the global travel industry, we know that meaningful change can only come about through strategic and deliberate collaboration throughout the entire ecosystem. As such, we are fostering a future where travel operators, independent researchers, NGOs, institutes, social enterprises, and government entities work hand in hand to further transform the global travel experience into a powerful force for good.

We believe that by investing our time, energy and passion in the right projects and backing the right people with the right ideas, we can help accelerate discovery and scale solutions to communities and destinations worldwide. We mobilise the early movers that identify opportunities where others cannot, find allies, creatively align resources, and build momentum towards addressing complex issues that need to be tackled. We champion sustainable tourism changemakers and support their work to strengthen local communities, to preserve and promote culture, to help disperse tourism more evenly and to protect our valuable natural resources. And we do it all the Booking.com way.

From our employee-driven volunteer programme to our accelerator for social enterprise scale-ups, our 3-day programmes for early-stage startups to our fund for non-profit changemakers, we support people who share our belief in the power of technology to have a positive impact on the world and the destinations that we love. We empower them to do what they do best by providing them with a unique blend of financial support, hands-on technical expertise, regular coaching and a lasting connection to a growing community of like-minded peers.