How to apply: 

To apply to the Booking Cares Lab Amsterdam, click the link below. You will be prompted to fill in the short application form on the YouNoodle platform with your details and an in-depth description of your proposed solution. Don’t forget to connect your solution to Amsterdam specifically, including how it contributes to one of the three responsible tourism themes that have been identified for the programme. If you have any questions about the application process, you can reach us through our contact form or email us directly at We look forward to seeing you in Amsterdam!


1. Apply

Apply between August 3d and August 26th to be considered for the Amsterdam Cares Lab.

2. Review

Each application will be reviewed against our criteria* and the most promising innovators will be shortlisted. 

3. Phone Interview

We’ll get in touch with shortlisted innovators to schedule a phone interview, which will take place between September 3-7.     

4. Invitation

Starting September 12, selected innovators will receive an official invitation to join the programme.

*Criteria are Impact, Solution, Market Opportunity, Roadmap, and Team. For more information about these different categories, take a look at our T&Cs.