's Corporate Social Responsibility Programme

Booking Cares

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About Booking Cares.

With a mission to empower people to experience the world, at we want to help travellers explore and enjoy thousands of unique destinations in every corner of the globe. We also seek to contribute to the ongoing health of these same destinations so that future generations can continue to enjoy them for years to come. 

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who we support

To make a positive, lasting impression on the global travel industry, we know that meaningful change can only come about through strategic and deliberate collaboration throughout the entire ecosystem. As such, we are fostering a future where travel operators, independent researchers, NGOs, institutes, social enterprises, and government entities work hand in hand to further transform the global travel experience into a powerful force for good.


why we support

We believe that by investing our time, energy and passion in the right projects and backing the right people with the right ideas, we can help accelerate discovery and scale solutions to communities and destinations worldwide. We mobilise the early movers that identify opportunities where others cannot, find allies, creatively align resources, and build momentum towards addressing complex issues that need to be tackled. We champion sustainable tourism changemakers and support their work to strengthen local communities, to preserve and promote culture, to help disperse tourism more evenly and to protect our valuable natural resources. And we do it all the way.


How we support

From our employee-driven volunteer programme to our accelerator for social enterprise scale-ups, our 3-day programmes for early-stage startups to our fund for non-profit changemakers, we support people who share our belief in the power of technology to have a positive impact on the world and the destinations that we love. We empower them to do what they do best by providing them with a unique blend of financial support, hands-on technical expertise, regular coaching and a lasting connection to a growing community of like-minded peers.


we do

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Our initiatives. 


As part of our Booking Cares volunteer programme, our employees have long partnered with local organisations on projects that help improve destinations worldwide. 

In 2017, we launched Booking Booster to support startups in sustainable tourism. We have since launched the Booking Cares Fund for bold, disruptive, dream projects to further expand's Booking Cares commitment across the various layers of the sustainable travel industry.




Cares Volunteers’s 16,000+ employees volunteer their time and expertise to partner with local organisations on projects that help improve destinations worldwide. Supporting in a multitude of areas, working in a data-driven way, developing funding models and optimizing their technology solutions, as well as offering advice on how to build fruitful partnerships and develop proactive PR and media strategies, with the aim of helping them maximise their overall impact as their projects continue to grow and scale.

Booking Booster 

Our Booking Booster Programme supports scale-ups dedicated to sustainable tourism through a 3-week accelerator programme, culminating with an opportunity to pitch for grants of up to €500,000. Through our Booster Programme, we identify and empower scale-ups that help relieve pressure on overcrowded tourist areas, businesses that positively impact the environment and social ventures that are supporting local communities in the tourism industry.


Cares Fund

The Booking Cares Fund champions non-profit sustainable travel projects which present new and unexpected solutions to reimagine the industry. With the Booking Cares Fund, we support projects that strengthen local communities, preserve and promote local culture, help disperse tourism and protect natural resources.



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Cares Labs

The Booking Cares Labs link destination support and innovation acceleration together, amplifying our impact by using innovation to bolster our programmes. With our Cares Labs, we are working with destinations directly to ensure that they can continue providing the best experience to both travelers and locals alike. We invite innovators that are passionate about developing relevant sustainable tourism solutions to collaborate with local institutions, as well as mentors  and other expert volunteers from




Our four pillars.

Tourism can bring many economic and social benefits, particularly in rural areas and developing countries, but mass tourism is also associated with negative effects. Tourism can only be sustainable if it is carefully managed so that potential negative effects on the host community and the environment are not permitted to outweigh the financial benefits.


Conserve Natural Resources

Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.


Inclusive Tourism

We believe that when travel is unique, inclusive, meaningful and local, everyone benefits. Therefore we’re looking to for new and innovative opportunities that empower local communities to fully benefit form the potential of the travel industry and initiatives to increase accessibility in tourism so that anyone can enjoy.


Preserve & Promote Local Culture

Respect the socio-cultural authenticity of host communities, conserve their tangible and intangible cultural heritage and traditional values and contribute to intercultural understanding and tolerance.


Tourism Dispersal

Mass tourism can lead to overcrowding and homogenised experiences, often building barriers between travellers and authentic local life instead of removing them. That’s why we're looking for ways to inspire travellers to broaden their scope and explore new regions - while helping to relieve pressure on overcrowded tourist areas.




2018 Annual Update.



Past Impact Reports.

Take a look at the previous impact reports for Booking Cares.